Social Listening Blog Post
Arby’s and the Power of a Meme The reason why I chose Arby’s for this assignment is because it is currently showing up all over social media in memes and jokes along with people comparing them to rapper Rod Wave's music. I wanted to look at how a fast-food brand can become part of online conversation in such a big way. What made it interesting to me is that the meme trend is not just about food it is also about how people see the brand, talk about it, and share those opinions with others. That makes Arby’s a good example of social listening because the brand image is being shaped by what people are saying online. Arby’s is a fast-food chain best known for its roast beef sandwiches and its slogan “We Have the Meats.” Its value proposition is pretty simple: it offers a meat-focused menu and a brand personality that is different from the typical burger chain. Arby’s has also built a reputation for being funny and self-aware on social media, which matters because it gives the company ...
